Responding to a weak property market
In December I looked at how recent events have shaped the property market in London SW10. If short-distance moves are off the table in the current climate, how are property owners responding? When sales are weak, are planning applications in the ascendency? I applied data science techniques to Royal Borough of Kensington and Chelsea (RBKC) planning data to find out.
Continue reading “SW10 digs deep”
The importance of keyword-rich descriptions
There are nearly 20,000 services on G-Cloud. Suppliers have strewn their services with G-Cloud keywords designed to grab the attention of buyers. So what should buyers search for, and how does that vary by cloud service category?
Only selected parts of the suppliers’ content are indexed for searching: The service title, a 50-word summary, and bulleted features and benefits. So suppliers must cram in thoughtful keyword-rich phrases to optimise their chances of success.
In this blog, I want to compare and contrast the most frequent keywords used by suppliers. I’ve selected four categories from the Cloud Hosting lot for this purpose: Continue reading “The key to unlocking services on G-Cloud”