Does G-Cloud 9 provide too much choice?

The risk of choice overload

In his book The Paradox of Choice, American psychologist and professor of social theory Barry Schwartz argued that choice overload can, in the long run, lead to decision-making paralysis.

The launch of the G-Cloud framework opened up the market to SMEs via the Digital Marketplace.  And with successive iterations of G-Cloud came lots of choice.

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