Do G-Cloud categories need a tweak?

Why take a deeper look at G-Cloud categories?

The last blog – “The key to unlocking services on G-Cloud” – touched briefly upon their overlap. And as the concept of G-Cloud categories was newly introduced in the current iteration (G9), it may be worth taking a deeper look at their impact in advance of the next.

So, in this blog, I want to explore the extent and effects of category overlap. And let’s see what insights may be drawn.  For example, are some categories of less value than others?  Could some suppliers gain an advantage? Perhaps by aligning each service to many categories so buyers find them irrespective of their carefully crafted search criteria?

Continue reading “Do G-Cloud categories need a tweak?”

Does G-Cloud 9 provide too much choice?

The risk of choice overload

In his book The Paradox of Choice, American psychologist and professor of social theory Barry Schwartz argued that choice overload can, in the long run, lead to decision-making paralysis.

The launch of the G-Cloud framework opened up the market to SMEs via the Digital Marketplace.  And with successive iterations of G-Cloud came lots of choice.

Continue reading “Does G-Cloud 9 provide too much choice?”

Is the Government realising its ambition for SMEs on G-Cloud?

G-Cloud and the ambition for SMEs

Rewind to 2011, and the Cabinet Office articulated, in its Government ICT Strategy, an intent to “streamline the procurement process to break down the barriers that impede SMEs from bidding for contracts”.  They could thereby create a fairer and more competitive marketplace. Continue reading “Is the Government realising its ambition for SMEs on G-Cloud?”