The importance of keyword-rich descriptions
There are nearly 20,000 services on G-Cloud. Suppliers have strewn their services with G-Cloud keywords designed to grab the attention of buyers. So what should buyers search for, and how does that vary by cloud service category?
Only selected parts of the suppliers’ content are indexed for searching: The service title, a 50-word summary, and bulleted features and benefits. So suppliers must cram in thoughtful keyword-rich phrases to optimise their chances of success.
In this blog, I want to compare and contrast the most frequent keywords used by suppliers. I’ve selected four categories from the Cloud Hosting lot for this purpose: Continue reading “The key to unlocking services on G-Cloud”